Durex: #CarbonF**print

#CarbonF**kprint is a campaign by Durex promoting the use of condoms to reduce overpopulation which causes worsening climate conditions. The campaign focuses on millennials, as only 54% of them use condoms during sex. Durex will make them aware of their #CarbonF**kprint, and create positive change for our climate. This project utilises a cheeky tone of voice that only Durex could pull off. The deliverables are physical advertising (which could be used as both posters and climate protest signs), social media, and a redesign of both boxes and sachets of condoms.